:root{
    --paper:#F7F3EA;
    --paper-2:#F0EADC;
    --ink:#1A1815;
    --ink-soft:#4A453D;
    --ink-faint:#8A8474;
    --line:#D8D0BE;
    --red:#C5392B;
    --red-soft:#E4574733;
    --sage:#5C6E55;
    --radius:4px;
    --maxw:1180px;
  }
  *{margin:0;padding:0;box-sizing:border-box}
  html{scroll-behavior:smooth}
  body{
    background:var(--paper);
    color:var(--ink);
    font-family:'Spline Sans',sans-serif;
    font-size:17px;
    line-height:1.6;
    -webkit-font-smoothing:antialiased;
    overflow-x:hidden;
  }
  body::before{
    content:"";position:fixed;inset:0;pointer-events:none;z-index:999;
    background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
    mix-blend-mode:multiply;opacity:.6;
  }
  .wrap{max-width:var(--maxw);margin:0 auto;padding:0 40px}
  .mono{font-family:'JetBrains Mono',monospace}
  .serif{font-family:'Newsreader',serif}

  /* ---- markup accents ---- */
  .mk-circle{position:relative;display:inline-block}
  .mk-circle::after{
    content:"";position:absolute;inset:-8px -14px;border:2px solid var(--red);
    border-radius:48% 52% 60% 40%/55% 45% 55% 45%;
    transform:rotate(-1.5deg);opacity:.85;
  }
  .mk-under{
    background:linear-gradient(transparent 62%, var(--red-soft) 62%);
    padding:0 2px;
  }
  .red{color:var(--red)}

  /* ---- top bar ---- */
  header.bar{
    position:sticky;top:0;z-index:100;background:rgba(247,243,234,.86);
    backdrop-filter:blur(8px);border-bottom:1px solid var(--line);
  }
  .bar-in{max-width:var(--maxw);margin:0 auto;padding:16px 40px;display:flex;align-items:center;justify-content:space-between}
  .logo{display:flex;align-items:center;gap:10px;font-family:'Newsreader',serif;font-size:23px;font-weight:600;letter-spacing:-.01em}
  .logo .dot{width:11px;height:11px;background:var(--red);border-radius:50%;display:inline-block}
  .nav{display:flex;align-items:center;gap:34px}
  .nav a{color:var(--ink-soft);text-decoration:none;font-size:14.5px;font-weight:500}
  .nav a:hover{color:var(--ink)}
  .btn{
    display:inline-flex;align-items:center;gap:9px;font-weight:600;font-size:15px;
    text-decoration:none;cursor:pointer;border:none;transition:.18s ease;white-space:nowrap;
  }
  .btn-primary{background:var(--ink);color:var(--paper);padding:13px 22px;border-radius:var(--radius)}
  .btn-primary:hover{background:var(--red);transform:translateY(-1px)}
  .btn-ghost{color:var(--ink);border:1.5px solid var(--ink);padding:11.5px 20px;border-radius:var(--radius);background:transparent}
  .btn-ghost:hover{background:var(--ink);color:var(--paper)}
  .arrow{transition:transform .18s}
  .btn:hover .arrow{transform:translateX(3px)}

  /* ---- hero ---- */
  .hero{padding:72px 0 40px;position:relative}
  .eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:'JetBrains Mono',monospace;font-size:12.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-faint);margin-bottom:26px}
  .eyebrow .pulse{width:7px;height:7px;border-radius:50%;background:var(--sage);box-shadow:0 0 0 0 var(--sage);animation:pulse 2.4s infinite}
  @keyframes pulse{0%{box-shadow:0 0 0 0 rgba(92,110,85,.5)}70%{box-shadow:0 0 0 8px rgba(92,110,85,0)}100%{box-shadow:0 0 0 0 rgba(92,110,85,0)}}
  .hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}
  h1.head{
    font-family:'Newsreader',serif;font-weight:500;font-size:clamp(40px,5.4vw,68px);
    line-height:1.02;letter-spacing:-.02em;margin-bottom:26px;text-wrap:balance;
  }
  h1.head em{font-style:italic;color:var(--ink)}
  .sub{font-size:19.5px;line-height:1.55;color:var(--ink-soft);max-width:30em;margin-bottom:34px}
  .cta-row{display:flex;align-items:center;gap:18px;flex-wrap:wrap}
  .cta-note{font-family:'JetBrains Mono',monospace;font-size:12.5px;color:var(--ink-faint);margin-top:18px}

  /* ---- marked-up store card (hero art) ---- */
  .scan{position:relative}
  .store{
    background:#fff;border:1px solid var(--line);border-radius:8px;
    box-shadow:0 28px 60px -28px rgba(40,30,15,.35);overflow:hidden;
    transform:rotate(1.1deg);
  }
  .store-top{display:flex;align-items:center;gap:7px;padding:12px 14px;border-bottom:1px solid var(--line);background:var(--paper-2)}
  .store-top i{width:10px;height:10px;border-radius:50%;background:var(--line)}
  .store-url{margin-left:10px;font-family:'JetBrains Mono',monospace;font-size:11.5px;color:var(--ink-faint)}
  .store-body{padding:26px 26px 30px;position:relative}
  .sb-row{display:flex;gap:20px;align-items:flex-start}
  .sb-img{width:120px;height:120px;border-radius:6px;background:linear-gradient(135deg,#E7DFCE,#D8CDB4);flex:0 0 auto;display:flex;align-items:center;justify-content:center;color:var(--ink-faint)}
  .sb-h{font-family:'Newsreader',serif;font-size:22px;font-weight:600;line-height:1.15;margin-bottom:8px}
  .sb-price{font-size:18px;font-weight:600;margin-bottom:6px}
  .sb-cta{margin-top:14px;display:inline-block;background:var(--ink);color:#fff;font-size:13px;font-weight:600;padding:9px 16px;border-radius:4px}
  .sb-line{height:9px;border-radius:3px;background:var(--paper-2);margin-top:9px}
  .sb-line.w1{width:90%}.sb-line.w2{width:70%}.sb-line.w3{width:80%}
  /* annotations */
  .note{
    position:absolute;font-family:'JetBrains Mono',monospace;font-size:11px;
    color:var(--red);background:#fff;border:1px solid var(--red);border-radius:4px;
    padding:5px 9px;box-shadow:0 6px 16px -8px rgba(197,57,43,.5);line-height:1.35;
    max-width:172px;z-index:5;
  }
  .note b{font-weight:700}
  .note.n1{top:6px;right:-18px;transform:rotate(2deg)}
  .note.n2{bottom:64px;left:-26px;transform:rotate(-2deg)}
  .note.n3{bottom:-14px;right:38px;transform:rotate(1.5deg)}
  .ring{position:absolute;border:2.5px solid var(--red);border-radius:50%;z-index:4;opacity:.9}
  .scribble{position:absolute;height:0;border-top:2.5px solid var(--red);z-index:4;transform-origin:left}
  .tag-found{
    position:absolute;top:-20px;left:-14px;z-index:6;background:var(--red);color:#fff;
    font-family:'JetBrains Mono',monospace;font-size:12px;font-weight:700;letter-spacing:.06em;
    padding:7px 13px;border-radius:4px;transform:rotate(-3deg);box-shadow:0 8px 20px -8px rgba(197,57,43,.6);
  }

  /* ---- logo strip ---- */
  .strip{border-top:1px solid var(--line);border-bottom:1px solid var(--line);margin-top:56px;padding:22px 0;background:var(--paper-2)}
  .strip-in{display:flex;align-items:center;gap:38px;justify-content:center;flex-wrap:wrap;font-family:'JetBrains Mono',monospace;font-size:12.5px;color:var(--ink-faint);letter-spacing:.04em}
  .strip-in b{color:var(--ink-soft)}

  /* ---- sections ---- */
  section{padding:96px 0}
  .sec-head{max-width:680px;margin-bottom:54px}
  .kicker{font-family:'JetBrains Mono',monospace;font-size:12.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--red);margin-bottom:16px;display:flex;align-items:center;gap:10px}
  .kicker::before{content:"";width:26px;height:1.5px;background:var(--red)}
  h2{font-family:'Newsreader',serif;font-weight:500;font-size:clamp(30px,3.6vw,46px);line-height:1.08;letter-spacing:-.018em;margin-bottom:18px;text-wrap:balance}
  .lead{font-size:18.5px;color:var(--ink-soft);max-width:42em}

  /* analyze grid */
  .grid5{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line);border-radius:8px;overflow:hidden;background:#fff}
  .cell{padding:30px 28px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);position:relative;transition:.2s}
  .cell:hover{background:var(--paper-2)}
  .grid5 .cell:nth-child(3n){border-right:none}
  .grid5 .cell:nth-child(n+4){}
  .cell .ix{font-family:'JetBrains Mono',monospace;font-size:12px;color:var(--ink-faint);margin-bottom:18px}
  .cell h3{font-family:'Newsreader',serif;font-size:23px;font-weight:600;margin-bottom:9px;letter-spacing:-.01em}
  .cell p{font-size:15px;color:var(--ink-soft);line-height:1.5}
  .cell .mk{position:absolute;top:26px;right:26px;color:var(--red)}

  /* how it works */
  .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:34px;margin-top:10px}
  .step{position:relative;padding-top:30px;border-top:2px solid var(--ink)}
  .step .n{position:absolute;top:-2px;left:0;width:42px;border-top:2px solid var(--red);margin-top:-2px}
  .step .num{font-family:'JetBrains Mono',monospace;font-size:13px;color:var(--red);font-weight:700;margin-bottom:14px}
  .step h3{font-family:'Newsreader',serif;font-size:25px;font-weight:600;margin-bottom:12px;letter-spacing:-.01em}
  .step p{font-size:15.5px;color:var(--ink-soft)}

  /* sample brief */
  .brief-wrap{display:grid;grid-template-columns:.85fr 1.15fr;gap:54px;align-items:start}
  .brief{background:#fff;border:1px solid var(--line);border-radius:10px;box-shadow:0 30px 64px -34px rgba(40,30,15,.4);overflow:hidden}
  .brief-hd{padding:24px 28px;border-bottom:2px solid var(--ink);display:flex;justify-content:space-between;align-items:flex-end}
  .brief-hd .t{font-family:'Newsreader',serif;font-size:24px;font-weight:600}
  .brief-hd .d{font-family:'JetBrains Mono',monospace;font-size:11.5px;color:var(--ink-faint);text-align:right;line-height:1.5}
  .brief-item{padding:22px 28px;border-bottom:1px solid var(--line);display:flex;gap:18px}
  .brief-item:last-child{border-bottom:none}
  .pri{font-family:'JetBrains Mono',monospace;font-size:11px;font-weight:700;letter-spacing:.04em;color:#fff;background:var(--red);padding:4px 8px;border-radius:3px;height:fit-content;white-space:nowrap}
  .pri.med{background:var(--sage)}
  .pri.low{background:var(--ink-faint)}
  .bi-body h4{font-size:16px;font-weight:600;margin-bottom:5px}
  .bi-body p{font-size:14.5px;color:var(--ink-soft);line-height:1.5}
  .bi-body .fix{font-family:'JetBrains Mono',monospace;font-size:12px;color:var(--sage);margin-top:8px;display:flex;gap:7px;align-items:baseline}
  .bi-body .fix::before{content:"FIX";font-weight:700;color:var(--ink);background:var(--paper-2);padding:1px 6px;border-radius:3px;font-size:10px}

  /* ICP */
  .icp{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin-top:6px}
  .icp-card{border:1px solid var(--line);border-radius:8px;padding:24px 26px;background:#fff}
  .icp-card h4{font-family:'Newsreader',serif;font-size:21px;font-weight:600;margin-bottom:8px}
  .icp-card.no{background:var(--paper-2);border-style:dashed}
  .icp-card ul{list-style:none}
  .icp-card li{font-size:15px;color:var(--ink-soft);padding:6px 0 6px 24px;position:relative}
  .icp-card li::before{content:"→";position:absolute;left:0;color:var(--red);font-weight:700}
  .icp-card.no li::before{content:"×";color:var(--ink-faint)}

  /* FAQ */
  .faq{max-width:780px}
  details{border-bottom:1px solid var(--line);padding:6px 0}
  summary{cursor:pointer;list-style:none;padding:18px 0;font-family:'Newsreader',serif;font-size:21px;font-weight:600;display:flex;justify-content:space-between;align-items:center;gap:20px}
  summary::-webkit-details-marker{display:none}
  summary .pm{font-family:'JetBrains Mono',monospace;color:var(--red);font-size:22px;transition:.2s;flex:0 0 auto}
  details[open] summary .pm{transform:rotate(45deg)}
  details p{padding:0 0 20px;color:var(--ink-soft);font-size:16px;max-width:62em}

  /* final CTA */
  .final{background:var(--ink);color:var(--paper);border-radius:14px;padding:72px 60px;text-align:center;position:relative;overflow:hidden}
  .final h2{color:var(--paper);font-size:clamp(32px,4vw,52px)}
  .final .lead{color:#C9C2B0;margin:0 auto 36px}
  .final .cta-row{justify-content:center}
  .final .btn-primary{background:var(--red);color:#fff}
  .final .btn-primary:hover{background:#fff;color:var(--ink)}
  .final .btn-ghost{color:var(--paper);border-color:#5A554A}
  .final .btn-ghost:hover{background:var(--paper);color:var(--ink);border-color:var(--paper)}
  .final .mk-circle::after{border-color:var(--red)}

  footer{padding:50px 0 60px;border-top:1px solid var(--line);margin-top:40px}
  .foot-in{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:20px}
  .foot-in .mono{font-size:12.5px;color:var(--ink-faint)}
  .foot-links{display:flex;gap:26px}
  .foot-links a{color:var(--ink-soft);text-decoration:none;font-size:14px}
  .foot-links a:hover{color:var(--red)}

  /* reveal classes are kept for markup compatibility, but content stays visible. */
  .rv{opacity:1;transform:none}
  .rv.in{opacity:1;transform:none}

  @media(max-width:920px){
    .hero-grid,.brief-wrap{grid-template-columns:1fr;gap:48px}
    .grid5{grid-template-columns:1fr 1fr}
    .grid5 .cell:nth-child(3n){border-right:1px solid var(--line)}
    .grid5 .cell:nth-child(2n){border-right:none}
    .steps{grid-template-columns:1fr;gap:26px}
    .icp{grid-template-columns:1fr}
    .nav{display:none}
    .scan{margin-top:20px}
  }
  @media(max-width:560px){
    .wrap,.bar-in{padding-left:22px;padding-right:22px}
    .grid5{grid-template-columns:1fr}
    .grid5 .cell{border-right:none!important}
    .final{padding:50px 26px}
  }


/* ---- creative generation ---- */
.creative-board{display:grid;grid-template-columns:1.12fr .88fr;gap:28px;align-items:start}
.creative-main,.creative-thumb{margin:0;background:#fff;border:1px solid var(--line);border-radius:10px;overflow:hidden;box-shadow:0 28px 56px -34px rgba(40,30,15,.35)}
.creative-main img,.creative-thumb img{display:block;width:100%;height:100%;object-fit:cover}
.creative-main{min-height:0}
.creative-main img{height:auto;aspect-ratio:16/9}
.creative-side{display:grid;grid-template-columns:1fr;gap:18px}
.creative-note{background:#fff;border:1px solid var(--line);border-radius:8px;padding:24px 26px}
.creative-note h3,.creative-pack h3{font-family:'Newsreader',serif;font-size:24px;font-weight:600;margin-bottom:9px;letter-spacing:-.01em}
.creative-note p{font-size:15px;color:var(--ink-soft);line-height:1.5}
.creative-pack{display:grid;grid-template-columns:1fr 160px;gap:18px;align-items:stretch;background:#fff;border:1px solid var(--line);border-radius:8px;padding:22px}
.creative-pack ul{list-style:none;margin-top:12px}
.creative-pack li{position:relative;padding:5px 0 5px 20px;font-size:14.5px;color:var(--ink-soft)}
.creative-pack li::before{content:"→";position:absolute;left:0;color:var(--red);font-weight:700}
.creative-thumb{min-height:220px;box-shadow:none}
.logo{color:inherit;text-decoration:none}
@media(max-width:920px){.creative-board{grid-template-columns:1fr}.creative-main{min-height:auto}.creative-thumb{max-height:520px}}
@media(max-width:560px){.bar-in .btn-primary{display:none}.creative-note{padding:22px}.creative-pack{grid-template-columns:1fr;padding:22px}.creative-thumb{max-height:none}.store{transform:none}.note{position:static;margin-top:10px;display:block;max-width:none;transform:none!important}.ring{display:none}.tag-found{left:10px}.sb-row{flex-direction:column}.sb-img{width:100%;height:140px}.store-body{padding:24px 20px}.brief-item{flex-direction:column}.strip-in{gap:12px}.strip-in span:nth-child(even){display:none}}